I’m constantly asked my opinion on products/companies brandishing the “all natural” claim. Many folks say “it says 100% natural” or “I bought it at a health food store.” Let's talk a little about the difference between "all natural" and "pseudo-natural" (as I've come to label it) and the slick buzz words used on cosmetics and skincare labels.
As a start, the U.S cosmetics industry accounted for 53.7 billion dollars in 2011. Wow! The Skincare market is 31% of that total. That’s a lot of dough. I am all for folks making money. However, I believe it should be done with integrity and provide a valuable product or service that makes a positive difference in your life without hurting the planet and its inhabitants
Some common terms on labels are listed below.
There are few things I would offer for consideration. First, your body is a perfect machine and will strive to repair itself naturally. I urge folks to only use food grade ingredients on their skin. Just as you ingest good food to keep your body healthy, it’s important that the largest surface organ of your body, your skin, gets nourishment as well.