I'm not a fan of chapstick or lip balm or anything else for your lips -- I just dislike the feel/smell/taste of most products so I avoid them. I threw this into my cart on a whim, and am so glad I did! It's smooth going on and doesn't feel like you're putting too much on -- just the right texture. It soaks in quickly so you don't get gummy corners on your mouth. And the smell is really natural and pleasant. I highly recommend a tube or seven (one for every purse or jacket?).